Hallyu

Hallyu is a global cultural phenomenon celebrating the spread of Korean culture worldwide. It’s also a brand new 2% Lager created by Joe & Andy. While balancing work and his love for sports and food, Joe always felt that something had been missing: a low-alcohol beer that would redefine the category. Enter Andy, with 20 years of experience in the FMCG food and drink space and relentless passion for creating ground-breaking products
(responsible for BrewDog’s Lost Lager). These two waves converged and thus Hallyu was born—poised to shake up the industry and captivate a new wave of beer lovers